Robb Report

PaQuí, which means “to be happy” in the native Aztec language, is a new tequila handcrafted in small batches in the town of Tequila, Mexico, where its master distiller uses an elaborate process called selective distillation to create its distinctive flavor. This process separates the heart of the distillation and selects the superior flavors and aromas, creating a pure, crisp, aromatic tequila ($35 to $50). PaQuí Tequila is the brainchild of Dr. Javier Martinez, founder and president of Tequila Holdings, Inc., owner of PaQuí Luxury Tequila. Martinez spent years researching and developing the new tequila, which he believes will appeal specifically to the American consumer with its refined flavor and aroma.