Mezcal is expensive. Whether you’re talking about the most artisanal bottles or the cheaper beginner-friendly expressions, if you’re drinking mezcal it’s probably hitting your bank account a bit harder than your tequila habit. But don’t let that more expensive price tag dissuade you — because mezcal, with its savory and smokey flavor notes and small batch production methods, is truly something special.

I usually shy away from descriptors like “smooth and flavorful,” so I wasn’t expecting much with this new brand. But there’s a real sweetness here and a powerful citrus note in the Silvera (blanco) release, which uses a fresh wine yeast in the fermentation and stainless steel tanks, leaving a really clean, agave-centric winner.

‘These Hollywood Big Shots Need our Attention Immediately’: Tequila Brand Seeks to Educate Celebrity Spokespersons

In October, the Federal Trade Commission sent out a Notice of Penalty Offenses to 700 large companies, advertising agencies and retailers, warning of advertiser violations. “Fake reviews and other forms of deceptive endorsements cheat consumers and undercut honest businesses,” the news release announcing the warning said. …

Luxury Tequila Brand PaQui Announces ‘Celebrity Spokesperson Reeducation Program’

Recently, the FTC sent letters to 700 companies alerting them that they are at risk for penalties and offenses due to “deceptive or unfair conduct around endorsements and testimonials.” At the very least, it raises the question: Are celebrity spokespersons really in a position to properly inform consumers about the nature of top-shelf, exceptional, luxury tequilas on the market? …

Luxury Tequila Brand PaQui Announces ‘Celebrity Spokesperson Reeducation Program’

Recently, the FTC sent letters to 700 companies alerting them that they are at risk for penalties and offenses due to “deceptive or unfair conduct around endorsements and testimonials.” At the very least, it raises the question: Are celebrity spokespersons really in a position to properly inform consumers about the nature…

Brand Crusades Against Tequila Celebs

John Chappell, founder and CEO of Paquí Tequila, says he’s had it with celebrities like George Clooney, Kendall Jenner and Dwayne Johnson launching rival tequila brands. “Stick to your day jobs!” he declares in a press release.

A new Paqui video mocks those three celebs, with Chappell’s face covered by look-alike masks. …

AGAVE MARIA! Barleycorn’s Tequila + Mezcal Gift Guide
PaQuí Silvera Tequila waits up to 12 years before plucking the pinas out of the ground, ensuring maximum maturity, with smoother, more consistent flavors and complexity, and none of the bitterness you find in tequilas made with young agave. PaQuí features sweet, fruity notes like punchy orange and citrus, plus herbs and spices like mint and pepper. Perfect for margaritas or on the rocks.

25 Best Alcohol Gifts for 2021
These are the best alcohol gifts to give in 2021 if you want to bring a fun bottle with you or check off a gift for someone who loves spirits and cocktails. This liquor gift guide covers bourbon, scotch, tequila, mezcal, gin and vodka. We also include some of our favorite cocktails that are ready to go or that you add your favorite liquor to.

The 50 Best Spirits of 2021
The publication of VinePair’s annual 50 Best Spirits list marks a special moment on our calendar. The collection represents the culmination of hundreds of bottles, tasted across dozens of categories. Not just an annual release, it stands as a whole year’s work in the making.

The Top 10 Tequilas and Mezcals of 2021
Celebrities turned their attention to whiskey in 2021, which left the tequila world free to explore new products without a bunch of Hollywood types sniffing around. Whew! Innovation is running wild down in Mexico these days, with some really interesting products hitting the scene of late. As we always do around this time of year, it’s time to look back and highlight the 10 best tequilas and mezcals that hit our palates in 2021. Don’t even think about breaking out the salt and lime wedges.